About Me

LANCE BROWN
Internet Marketing Leader with a passion for consumer life cycle purchasing behavior from first communication as a lead through repeat purchases and valued customer.

I have been around the marketing industry for over 15 years with 5+ years in strategic Online Marketing. I have my Masters of Science in Internet Marketing and I am passionate about online/web/internet analytics and reporting. 

I am dedicated to analytics to drive Business, Marketing and Financial decisions in order to use creative strategies to acquire new visitors, leads and sales for business. 

I have extensive experience with Google Analytics, CRM systems and website integration through form and data capture.

SKILLS
● B2B and B2C Marketing Strategy
● Email Marketing
● CRM Integration
● Usability and Visitor Conversions
● Web Design and Analytics
● Product Marketing
● A/B Testing & Optimization
● Affiliate Marketing Management
● SEO, SEM, PPC
● Social Media

ACHIEVEMENTS
● Developed marketing plans and consistently achieved a 15% increase in monthly-qualified leads for sales team.
● Increased direct and indirect email & mobile channel sales by 52%.
● Managed the B2B email marketing efforts with over 1.5 million emails monthly.
● Increased customer base by 400% by increasing sales close rates. 
● Increased reoccurring monthly revenue by over 400% in less than 6 months.

PERSONAL
I just moved from Salt Lake City, UT to Houston TX and grew up in Colorado. 
I have an amazing girlfriend and 10 year old daughter. 
I love to mountain bike and be outside doing almost anything.

FIND ME
AIM - lanceb1229
LinkedIn - http://www.linkedin.com/in/bigrockford/
Twitter - http://www.twitter.com/bigrockford
Email - lance@bigrockford.com

BTW - The bigrockford.com domain and nickname is from my last dog. He was a Great Pyrenees (big) and named, Rockford.