Marketing and CRM? Yes, It Makes Sense. (Part 1 of 4)
Posted by bigrockford on March 8, 2011 | 0 notes
All the fundamental marketing tasks I have to deal with day-to-day have one thing in common – data. I can’t structure marketing strategies without information on lead engagement. I can’t send out an email without email addresses. I can’t run a report for the CEO without sales numbers. What do all these have in common? Data.
