The Big & Small of ME.

infoGeniuz v2.0 – Coming July 11, 2011

Thu, 07 Jul 2011 05:59:28 -0600

We are excited to announce the addition of new hidden data to our infoGeniuz scripts. Not only will you be able to see Marketing Analytics data (source, medium, terms, content, campaign, segments and number of visits) – we are now adding lead specific Geolocation and Hardware data.

http://www.infogeniuz.com/2011/07/06/adding-hardware-and-geolocation-data/

infoGeniuz on Startups.com

Wed, 29 Jun 2011 06:06:13 -0600

infoGeniuz on Startups.com:

My company, infoGeniuz.com, is featured on startups.com today. Like groupon for businesses. join today and check it out.

Add Hidden Marketing Data to ANY Online Form. infoGeniuz Splash...

Sat, 25 Jun 2011 10:43:09 -0600

Add Hidden Marketing Data to ANY Online Form.

infoGeniuz Splash Introduction HD (by infoGeniuz)

Why is 'source' in Analytics Important?

Fri, 17 Jun 2011 10:28:46 -0600

Why is 'source' in Analytics Important?:

Source basically tells you where the person that is visiting your site came from before your site. Hence, who sent you traffic.

Joined The Digital Doughnut - Check it out.

Fri, 17 Jun 2011 06:51:38 -0600

Welcome to the Doughnut! the purpose of this site is to build a definitive online resource of user generated information on marketing for marketers to access. Best practice marketing, tips, techniques and excellence will be shared, amplified and promoted throughout the site so it’s easy to find the answers your looking for or demonstrate your knowledge.

http://digitaldoughnut.com/

Jump into the Cloud – Can a Small Business Rely on the Google Cloud?

Thu, 19 May 2011 05:54:14 -0600

As a new chapter in my life unfolds, I have decided to head back into web analytics consulting. This leaves many options open to me for laptops, operating systems, applications, email accounts, etc. The only decisions are the ones that are right for my clients and to make my job more efficient.

After Google I/O 2011, I have been reading many articles about the Google Cloud and the upcoming release of the Chromebooks. This got me wondering, Can a small business really move everything into the cloud, predominantly Google’s version of the cloud?

Free Google Analytics Installation | infoGeniuz :: Web Analytics for Small Business

Wed, 18 May 2011 14:54:00 -0600

Free Google Analytics Installation | infoGeniuz :: Web Analytics for Small Business:

Understanding your web analytics is very important to running your business and knowing who is visiting your website. It is so important… that I am willing to help you setup Google Analytics for your website for FREE.

How to Interpret Web Traffic Data

Sun, 15 May 2011 07:37:34 -0600

How to Interpret Web Traffic Data:

Analyzing your web analytics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Read More.

CRM with Email to Grow Sales and Profits

Thu, 05 May 2011 11:45:39 -0600

CRM with Email to Grow Sales and Profits

CRM helps sales people remember to call the right customer at the right time. It helps them prepare proposals quickly. Some CRMs even help sales people send standardized emails to customers.

Sounds good but, we all know that you can’t just put a CRM in front of your sales team and expect success. Getting sales people using the CRM consistently is the biggest challenge. But all of this firepower is focused solely at customers currently in the sales person’s pipeline of deals to close.

If you’re close rate is a robust 30%, then 70% of your leads and prospects are just getting left behind for the most part.

What if your CRM sent email automatically to the 70% of your prospects that didn’t buy the first time?

Most CRM solutions have available integration with separate email marketing solutions. So, the sales people work their prospects in the CRM and then periodically, the marketing team mines the CRM for “cold” leads to add to their email marketing campaigns. If your sales people aren’t the best at keeping the CRM up to date, then many of their leads will be missed in this process or it will require a lot of research by the marketing team to find them. Either way, it won’t be consistent.

Finally, most email marketing solutions include escalating prices based on the number of emails in the list and emails sent. This discourages use of the long haul in this way and causes costs to grow over time.

Online CRMs like SalesNexus.com offer email marketing that’s automatic and can be activated by the sales person. SalesNexus.com CRM emails are also unlimited. Your costs don’t change no matter how many emails you’re sending. This makes it easy and affordable.

CRM with Email
CRM Email
Email CRM

Marketing and CRM? Yes, It Makes Sense. (Part 1 of 4)

Tue, 08 Mar 2011 16:29:27 -0600

Marketing and CRM? Yes, It Makes Sense. (Part 1 of 4):

All the fundamental marketing tasks I have to deal with day-to-day have one thing in common – data. I can’t structure marketing strategies without information on lead engagement. I can’t send out an email without email addresses. I can’t run a report for the CEO without sales numbers. What do all these have in common? Data.

Marketing and CRM? Yes, It Makes Sense. (4 Part Series)

Thu, 03 Mar 2011 21:48:46 -0600

When most people think about a contact relationship management (CRM) system they think about sales and sales automation. However, there is another department in every organization that really should be using a CRM just as much or more than the sales team – Marketing.

Over the next few weeks, I will be sharing my thoughts and experiences on how a marketing person or team could benefit by using a centralized online CRM. We will start to explore a few topics from the Marketing standpoint and how to integrate your marketing plans into a traditional sales based CRM.

Data Segmentation
Lead Nurturing
Email Marketing
Reporting

This series will be four weeks long and available to you, at the end, as a PDF document that you can start to share with your colleagues and management teams.

I look forward to offering my viewpoints from my 15 years of traditional Marketing experience, 5+ years of strategic Online Marketing skills and apply the knowledge I gained while getting my Masters of Science in Internet Marketing last year. We might even get an experienced sales person and CRM guru to comment and add some insight to wrap up the entire series, if I can convince Mr. Craig Klein from SalesNexus.com.

New logo idea for volunteer gig… What do you think?

Thu, 03 Mar 2011 21:43:28 -0600

New logo idea for volunteer gig… What do you think?

Helped a friend clean-up her logo and type treatment, Marketing...

Fri, 25 Feb 2011 14:19:05 -0600

Helped a friend clean-up her logo and type treatment, Marketing System Blueprints, Search Engine Marketing Company.

NEW freelance client, Smart Roofing… what do you think of...

Fri, 25 Feb 2011 08:52:00 -0600

NEW freelance client, Smart Roofing… what do you think of the new logo I designed?

Watching the clouds pass through the city was pretty amazing.

Thu, 28 Oct 2010 07:11:39 -0600

Watching the clouds pass through the city was pretty amazing.

Webinar :: The New Rules of Cold Calling in 2010

Mon, 11 Oct 2010 11:23:47 -0600

Webinar :: The New Rules of Cold Calling in 2010

What Can I Do, Socially?

Sat, 09 Oct 2010 19:08:29 -0600

I am looking to add my mark in the social/marketing/sales industry… my question is, “What Can I Do, Socially?” What would help businesses and/or people escape the economic turmoil of 2010 and lead us all to an enriched new year?

Webinar :: The New Rules for Cold Calling in 2010

Thu, 07 Oct 2010 14:45:59 -0600

Webinar :: The New Rules for Cold Calling in 2010:

Join Wendy Weiss, The Queen of Cold Calling, and SalesNexus.

Houston Observation :: it is the 4th largest city in the United States and at any given time you can...

Wed, 06 Oct 2010 17:38:17 -0600

Houston Observation :: it is the 4th largest city in the United States and at any given time you can look up and see a helicopter. Let’s just not assume or think about why they are there or if they are looking for me.

"Why are all social media logos and colors blue?"

Thu, 30 Sep 2010 17:10:37 -0600

“Why are all social media logos and colors blue?”